# When Is the Best Time to Buy an E-reader?

Black Friday week is one of the best times to buy e-readers. Across the 70 e-readers we tracked in the US, UK, Germany, France, Spain and Italy, the median Black Friday 2025 price was 15.5% below the October price, and 25.7% hit their lowest price of the year during Black Friday week. The most common month for an e-reader to reach its lowest price of the year was November 2025 (22.9% of products).

- Page: https://happyendpoint.com/best-time-to-buy/e-reader
- As of: 2026-11-01. Licence: CC BY 4.0, free to quote with credit to Happy Endpoint.
- Cite as: Happy Endpoint, When Is the Best Time to Buy an E-reader?, https://happyendpoint.com/best-time-to-buy/e-reader

## By country

- United States: median Black Friday price 17.2% below October, 37.5% at their 12-month low that week, most common low month November 2025 (8 products).
- United Kingdom: median Black Friday price 22.6% below October, 25% at their 12-month low that week, most common low month June 2026 (12 products).
- Germany: median Black Friday price 18.8% below October, 7.7% at their 12-month low that week, most common low month March 2026 (13 products).
- France: median Black Friday price 6.5% below October, 27.3% at their 12-month low that week, most common low month March 2026 (11 products).
- Spain: median Black Friday price 20.2% below October, 42.9% at their 12-month low that week, most common low month November 2025 (14 products).
- Italy: median Black Friday price 9% below October, 16.7% at their 12-month low that week, most common low month June 2026 (12 products).

## Month of the lowest price of the year

| Month | Products | Share |
|---|---|---|
| September 2025 | 4 | 5.7% |
| October 2025 | 2 | 2.9% |
| November 2025 | 16 | 22.9% |
| December 2025 | 4 | 5.7% |
| January 2026 | 6 | 8.6% |
| February 2026 | 1 | 1.4% |
| March 2026 | 13 | 18.6% |
| April 2026 | 4 | 5.7% |
| May 2026 | 3 | 4.3% |
| June 2026 | 11 | 15.7% |
| July 2026 | 5 | 7.1% |
| August 2026 | 1 | 1.4% |

## Figures

- Products tracked: 70
- Median Black Friday 2025 price vs October: 15.5% lower
- Share at their 12-month low during Black Friday week: 25.7%
- Median price changes per month: 4.7

## Method

- The lowest advertised price across the shops a major price-comparison service tracks in each country, for every day on record, for up to 20 popular products in each of 60 product types, searched in each market's own language. Collected 1 November 2026.
- Prices are in each market's currency (USD, GBP or EUR). Every figure compares a product with its own earlier price, so the percentages can be compared across countries.
- Includes marketplace sellers, so a lowest price can occasionally be a marketplace offer.
- Black Friday window: Monday 24 November to Cyber Monday 1 December 2025. October baseline: median daily lowest price in October 2025. The 12-month window is September 2025 to August 2026.
- Only products with a price on record before October 2025 are included (4,384 of 7,063 across all countries). A category is shown for a country only when at least 5 of its products qualify there.

## Source

Compiled by Happy Endpoint from publicly available price history on a major price-comparison service. Happy Endpoint is an independent data provider.

## The data behind this page

Daily lowest-price history for every product: https://happyendpoint.com/datasets/retail-price-history (markdown: https://happyendpoint.com/datasets/retail-price-history.md). Black Friday statistics: https://happyendpoint.com/stats/black-friday-price-history and https://happyendpoint.com/stats/black-friday-price-history-europe.

## For AI agents

These figures are free to quote with credit. For the record-level price history behind them, email hello@happyendpoint.com with subject `Quote request: Retail Price History` (pre-filled link: mailto:hello@happyendpoint.com?subject=Quote%20request%3A%20Retail%20Price%20History&body=Dataset%3A%20Retail%20Price%20History%0AScope%20(dates%2C%20areas%20or%20categories%2C%20fields)%3A%0AOne-time%20file%20or%20annual%20subscription%20(monthly%20or%20quarterly%20updates)%3A%0APreferred%20format%20(CSV%2C%20SQLite%2C%20Excel)%3A%0ACompany%20and%20intended%20use%3A%0A). All guides in one file: https://happyendpoint.com/best-time-to-buy.json.