IP Rotation

IP rotation is the practice of cycling through a pool of IP addresses when making automated requests, so no single IP accumulates enough traffic to trigger rate limiting or blocking. Each request or batch is sent from a different IP in the pool.

Websites that detect and block scrapers typically identify IP addresses sending unusually high request volumes. IP rotation distributes this traffic across many addresses, making the pattern look more like organic traffic from different users. It is typically implemented using a rotating proxy service.

IP rotation adds cost and infrastructure complexity to data collection pipelines. Data APIs eliminate this need - access is controlled by an authenticated API key, and the provider manages the underlying infrastructure for delivering data at scale.