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Price history guide

When Is the Best Time to Buy a Digital Camera?

Black Friday is usually not the cheapest time to buy digital cameras. Across the 101 digital cameras we tracked in the US, UK, Germany, France, Spain and Italy, the median Black Friday 2025 price was 4.9% below the October price, and 13.9% hit their lowest price of the year during Black Friday week. The most common month for a digital camera to reach its lowest price of the year was August 2026 (22.8% of products).

Based on 101 products, as of 2026-11-01.

When digital cameras hit their lowest price

Share of products that reached their lowest price of the year in each month, September 2025 to August 2026. November, the Black Friday month, is highlighted.

September 2025: 12.9% of products (13)13%SepOctober 2025: 3% of products (3)3%OctNovember 2025: 8.9% of products (9)9%NovDecember 2025: 5% of products (5)5%DecJanuary 2026: 5% of products (5)5%JanFebruary 2026: 2% of products (2)2%FebMarch 2026: 6.9% of products (7)7%MarApril 2026: 5% of products (5)5%AprMay 2026: 8.9% of products (9)9%MayJune 2026: 11.9% of products (12)12%JunJuly 2026: 7.9% of products (8)8%JulAugust 2026: 22.8% of products (23)23%Aug

By country

  • United States: median Black Friday price 5.1% below October, 11.1% at their 12-month low that week, most common low month December 2025 (18 products).
  • United Kingdom: median Black Friday price 0% below October, 11.8% at their 12-month low that week, most common low month August 2026 (17 products).
  • Germany: median Black Friday price 5.9% below October, 5.9% at their 12-month low that week, most common low month March 2026 (17 products).
  • France: median Black Friday price 2.6% below October, 6.3% at their 12-month low that week, most common low month May 2026 (16 products).
  • Spain: median Black Friday price 7.9% below October, 35.3% at their 12-month low that week, most common low month August 2026 (17 products).
  • Italy: median Black Friday price 5.1% below October, 12.5% at their 12-month low that week, most common low month August 2026 (16 products).

Questions

When Is the Best Time to Buy a Digital Camera?
Black Friday is usually not the cheapest time to buy digital cameras. Across the 101 digital cameras we tracked in the US, UK, Germany, France, Spain and Italy, the median Black Friday 2025 price was 4.9% below the October price, and 13.9% hit their lowest price of the year during Black Friday week. The most common month for a digital camera to reach its lowest price of the year was August 2026 (22.8% of products).
How much do digital cameras drop in price on Black Friday?
For the 101 digital cameras tracked, the median Black Friday 2025 price was 4.9% below the October price.
Which month are digital cameras cheapest?
The month in which the most digital cameras reached their lowest price between September 2025 and August 2026 was August 2026 (22.8% of the 101 products tracked).

Method

  • The lowest advertised price across the shops a major price-comparison service tracks in each country, for every day on record, for up to 20 popular products in each of 60 product types, searched in each market's own language. Collected 1 November 2026.
  • Prices are in each market's currency (USD, GBP or EUR). Every figure compares a product with its own earlier price, so the percentages can be compared across countries.
  • Includes marketplace sellers, so a lowest price can occasionally be a marketplace offer.
  • Black Friday window: Monday 24 November to Cyber Monday 1 December 2025. October baseline: median daily lowest price in October 2025. The 12-month window is September 2025 to August 2026.
  • Only products with a price on record before October 2025 are included (4,384 of 7,063 across all countries). A category is shown for a country only when at least 5 of its products qualify there.

Free to quote under CC BY 4.0 with credit: Happy Endpoint, When Is the Best Time to Buy a Digital Camera?, https://happyendpoint.com/best-time-to-buy/digital-camera. Also as markdown and in one JSON file with every guide.

The data behind this guide

The lowest advertised price and the shop offering it, for every day on record, for every product in this guide and more, across the US, UK, Germany, France, Spain and Italy. One-time file or annual subscription.

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