Retail and consumer Snapshot of 1 November 2026; a repeat snapshot during Black Friday week on request

European Cashback Rates

Cashback rates for 3,902 online shops in France, Germany, Spain and Poland, taken before Black Friday 2026, with rate changes since mid-2026.

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At a glance

merchants: 15,120 merchants
with cashback: 3,902 with cashback
rate events: 9,032 rate events
median cashback: 3% median cashback

Formats: CSV or SQLite; other formats on request

Geography: France, Germany, Spain, Poland

Figures as of: 1 November 2026

Overview

Cashback rates offered on the iGraal / Shoop platform in France, Germany, Spain and Poland: 15,120 shops, 3,902 of them offering cashback, each with its current rate, previous rate, boost dates, coupons, quality grade and categories, plus 9,032 recorded rate events for the top merchants since mid-2026. Taken on 1 November 2026, before Black Friday.

Common uses

Commission and cashback benchmarks by category and country.
Boost timing: which shops raise cashback before sale events and when the boosts end.
Before and after comparisons with a snapshot taken during Black Friday week.

Free summary figures: cashback rates before Black Friday.

Who uses it

Affiliate and performance marketing teams

Cashback levels and boost timing by category and country, for commission benchmarks.

Retailers and brands

How competitors price cashback and when they run boosts.

Researchers and journalists

Evidence on whether cashback rises around sale events.

AI shopping assistant teams

Current cashback facts for answering "where can I get cashback".

Coverage

Figures as of 1 November 2026.

Merchants	15,120 shops: France 8,300, Germany 5,541, Spain 962, Poland 317
Cashback	3,902 shops offering cashback, each with its current and previous rate, rate type (percentage or fixed amount), boost dates, gift card cashback, coupons, quality grade and categories
Rate history	9,032 recorded rate events (launches, boosts, changes and stops) for the 150 top merchants per country, since mid-2026
Edition	Collected on 1 November 2026, before Black Friday, so it serves as a "before" picture for comparison

Data dictionary

The main fields of each table. The full column list ships with every free dataset and delivery.

Merchants

One row per merchant and country.

Field	Description
market / merchant_id / name / website / categoriesText	Country, merchant, website and categories
quality_grade / quality_position / is_published / is_monetized / active_coupon_count	Platform quality grade, listing status and live coupons

Current cashback

One row per merchant offering cashback.

Field	Description
rate_value / rate_type / rate_display / rate_starts_at / rate_ends_at	Current rate, percentage or fixed amount, and its dates
previous_rate_value / previous_rate_type / previous_rate_starts_at / previous_rate_ends_at	The rate before the current one
gift_card_cashback_percent / cashback_unavailable_reason / fetched_at	Gift card cashback, why cashback is unavailable where it is, and snapshot time

Rate events

One row per recorded rate event.

Field	Description
market / merchant_id / event_type / scheduled_at / campaign_starts_at / campaign_ends_at / rate_value / rate_type	Launches, boosts, changes and stops with their dates and rates

Free datasets

Drawn from the full dataset with the same columns, so anything you build on a free dataset runs unchanged on the full file.

Free European Cashback Rates Dataset (100 merchants, 4 countries)

25 merchants per country with their current cashback rate and 1,838 recorded rate events.

100 merchants · CSV

Download free dataset on Hugging Face Also on Kaggle

Licensing and delivery

One-time snapshot

The full dataset as of delivery, with the coverage shown above.

Annual subscription

The full file, then monthly or quarterly updates in the same columns. Pricing on request.

Custom cut

Any date range, area, category or field list, priced to the scope.

Formats: CSV or SQLite; other formats on request
Collection: Snapshot of 1 November 2026; a repeat snapshot during Black Friday week on request
Delivery: Download link. Ready-made files download straight after checkout.
Licence: For use inside your organisation. Redistribution or public display by agreement.

Source and method

Compiled by Happy Endpoint from publicly available merchant pages on the iGraal / Shoop cashback platform. Happy Endpoint is an independent data provider and is not affiliated with iGraal or Shoop.

Frequently asked questions

Can you take another snapshot during Black Friday?+

Yes. A repeat snapshot of the same merchants shows which rates were boosted for Black Friday and by how much.

Why does the rate history start in mid-2026?+

That is as far back as the platform's recorded rate events go, so earlier sale periods are not covered.

Can I subscribe for regular updates?+

Yes. Datasets are available as a one-time snapshot or as an annual subscription with monthly or quarterly updates in the same columns. Ask for subscription pricing when you request a quote.

What formats are available?+

CSV or SQLite; other formats on request. Other formats and custom field lists are available on request.

How do I pay?+

Ready-made files are paid by card or PayPal at checkout and download immediately. Quoted datasets are paid by card or PayPal against an invoice, then delivered by download link.

Is there a free dataset to try first?+

Yes. The free datasets on this page are drawn from the full dataset and have the same columns. For a sample cut to your own areas or categories, email hello@happyendpoint.com.

Need another platform?

We supply custom datasets from 55 platforms, as a one-off extract or a recurring feed. Tell us the scope, we quote, we deliver.

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