Market statistics · Retail and consumer
As of 2026-11-01
Online Shopping Cashback Rates in France, Germany, Spain and Poland Before Black Friday: Market Statistics, November 2026
Market data on the cashback 3,426 online shops pay through one of Europe's largest cashback platforms, in France, Germany, Spain and Poland, on 1 November 2026: typical rates by country and category, how many shops are running a boosted rate ahead of Black Friday, and when those boosts end.
- The median percentage cashback across 3,057 merchants is 3%.
- 9.1% of merchants were running a boosted cashback rate on 1 November 2026.
- From July to October 2026, 34.7% of the top 600 merchants changed or relaunched their cashback rate at least once; the most active did so 2 or more times a month.
Questions this answers
- How much cashback do online shops typically pay?
- The median percentage cashback across 3,057 merchants is 3%. By market: France 2.8%, Germany 3%, Poland 3.8%, Spain 3.5%.
- Which shopping categories pay the highest cashback?
- Among categories with at least 10 merchants, the highest median cashback rates were Software & Apps in France (17.3%, 44 merchants), Software & Apps in Germany (15%, 45 merchants), Services and Subscriptions in Spain (15%, 11 merchants).
- Do cashback rates go up before Black Friday?
- Some do. 9.1% of merchants were running a boosted cashback rate on 1 November 2026. Of the boosts running then, 23% were set to end during Black Friday week, 32.9% before it and 44.1% in December or later.
- How often do cashback rates change?
- From July to October 2026, 34.7% of the top 600 merchants changed or relaunched their cashback rate at least once; the most active did so 2 or more times a month.
Cashback by country
| Country | Merchants offering cashback | Median rate | Top 10% start at | Boosted now | Fixed-amount cashback |
|---|---|---|---|---|---|
| France | 1,733 | 2.8% | 5.8% | 12.9% | 187 |
| Germany | 1,416 | 3% | 7% | 1.9% | 138 |
| Poland | 257 | 3.8% | 8% | 13.9% | 12 |
| Spain | 496 | 3.5% | 7% | 17.5% | 32 |
When current cashback boosts end
| Boost ends | Merchants | Share |
|---|---|---|
| Before Black Friday week | 103 | 32.9% |
| During Black Friday week (23 to 30 November) | 72 | 23% |
| In December or later | 138 | 44.1% |
Cashback rate changes per month, top 600 merchants
| Month | Rate changes | Relaunches | Campaigns stopped |
|---|---|---|---|
| July 2026 | 529 | 510 | 762 |
| August 2026 | 361 | 477 | 528 |
| September 2026 | 381 | 329 | 389 |
| October 2026 | 315 | 405 | 485 |
| November 2026 (scheduled by 1 November) | 191 | 154 | 120 |
Cashback by country and category
| Country | Category | Merchants | Median rate | Highest rate | Boosted now |
|---|---|---|---|---|---|
| France | Software & Apps | 44 | 17.3% | 90% | 11.4% |
| France | Services and Subscriptions | 10 | 4% | 90% | 40% |
| France | Pet Supplies | 12 | 4% | 12% | 25% |
| France | Books & Magazines | 20 | 3.9% | 11.5% | 5% |
| France | Gifts | 28 | 3.9% | 7% | 10.7% |
| France | Food | 22 | 3.4% | 8.3% | 4.5% |
| France | Personal Care & Hygiene | 84 | 3.2% | 15% | 11.9% |
| France | Sports Nutrition | 10 | 3.2% | 5.5% | 10% |
| France | Healthcare | 52 | 3% | 10% | 11.5% |
| France | Drinks | 16 | 3% | 8% | 12.5% |
| France | Tickets & Shows | 33 | 3% | 35% | 15.2% |
| France | Perfume | 24 | 3% | 15% | 12.5% |
| France | Multicategory sub | 31 | 3% | 20% | 29% |
| France | Car Hire | 24 | 3% | 20% | 16.7% |
| France | Toys | 17 | 3% | 4.2% | 11.8% |
| France | Photo & Cameras | 29 | 2.9% | 7% | 17.2% |
| France | DIY | 12 | 2.9% | 4.5% | 8.3% |
| France | Activewear | 46 | 2.8% | 10% | 17.4% |
| France | Home Accessories | 57 | 2.8% | 5% | 19.3% |
| France | Fashion Accessories | 52 | 2.8% | 6.3% | 11.5% |
| France | Kitchen Appliances | 19 | 2.8% | 5% | 15.8% |
| France | Clothes | 174 | 2.8% | 13% | 16.1% |
| France | Shoes | 50 | 2.6% | 6.3% | 16% |
| France | Sale | 48 | 2.5% | 5% | 12.5% |
| France | Smart Home | 11 | 2.5% | 4.3% | 36.4% |
| France | Home Appliances | 46 | 2.5% | 5% | 30.4% |
| France | Furniture | 47 | 2.5% | 6.3% | 2.1% |
| France | Video Games | 15 | 2.5% | 7% | 13.3% |
| France | Arts and Crafts | 21 | 2.5% | 13% | 9.5% |
| France | Garden | 23 | 2.5% | 4% | 8.7% |
| France | Stationery & Office Supplies | 39 | 2.5% | 12% | 17.9% |
| France | Motorcycle Accessories | 10 | 2.5% | 3% | 0% |
| France | Outdoor Sports & Camping | 22 | 2.4% | 4.5% | 13.6% |
| France | Accommodation | 80 | 2.4% | 7.5% | 8.8% |
| France | Recreational Sports | 28 | 2.4% | 4% | 7.1% |
| France | Fitness & Running | 31 | 2.3% | 6% | 16.1% |
| France | TV & Video | 16 | 2.3% | 7% | 37.5% |
| France | Audio & Hi-Fi | 15 | 2.3% | 7% | 33.3% |
| France | Trains & Buses | 10 | 2.3% | 15% | 30% |
| France | Holidays and Trips | 21 | 2.1% | 6% | 4.8% |
| France | Phones & Accessories | 30 | 2% | 9% | 23.3% |
| France | Electronic Accessories | 32 | 2% | 7.5% | 28.1% |
| France | Computers & Tablets | 34 | 2% | 12% | 32.4% |
| France | Cruises | 10 | 2% | 6% | 10% |
| France | Car Accessories | 12 | 1.9% | 6.5% | 16.7% |
| France | Flights | 29 | 1.2% | 8% | 13.8% |
| Germany | Software & Apps | 45 | 15% | 75% | 2.2% |
| Germany | Books & Magazines | 12 | 7% | 20% | 8.3% |
| Germany | Drinks | 26 | 5% | 10% | 0% |
| Germany | Healthcare | 12 | 5% | 8% | 0% |
| Germany | Services and Subscriptions | 20 | 5% | 30% | 5% |
| Germany | Food | 51 | 4.5% | 15% | 0% |
| Germany | Photo & Cameras | 12 | 4.5% | 7.5% | 0% |
| Germany | Personal Care & Hygiene | 40 | 4.3% | 15% | 2.5% |
| Germany | Stationery & Office Supplies | 19 | 4% | 12% | 0% |
| Germany | Pet Supplies | 13 | 4% | 12.5% | 0% |
| Germany | Clothes | 167 | 3.5% | 10% | 1.8% |
| Germany | Home Accessories | 31 | 3.5% | 7.5% | 0% |
| Germany | Gifts | 37 | 3.5% | 7% | 0% |
| Germany | Sale | 35 | 3.5% | 10% | 0% |
| Germany | Arts and Crafts | 16 | 3.3% | 6.5% | 0% |
| Germany | Fashion Accessories | 69 | 3% | 9% | 2.9% |
| Germany | Furniture | 35 | 3% | 6% | 0% |
| Germany | Garden | 15 | 3% | 5% | 0% |
| Germany | Shoes | 55 | 3% | 7.5% | 1.8% |
| Germany | Fitness & Running | 43 | 3% | 7.5% | 0% |
| Germany | Multicategory sub | 176 | 3% | 25% | 2.8% |
| Germany | Kitchen Appliances | 30 | 3% | 6% | 3.3% |
| Germany | Activewear | 41 | 3% | 10% | 2.4% |
| Germany | Outdoor Sports & Camping | 16 | 2.8% | 5% | 0% |
| Germany | Home Appliances | 23 | 2.5% | 9% | 0% |
| Germany | Video Games | 17 | 2.5% | 5% | 0% |
| Germany | Electronic Accessories | 51 | 2.5% | 9% | 0% |
| Germany | Recreational Sports | 24 | 2.5% | 4% | 0% |
| Germany | Holidays and Trips | 62 | 2.5% | 12.5% | 1.6% |
| Germany | Tickets & Shows | 19 | 2.5% | 5% | 0% |
| Germany | Computers & Tablets | 23 | 2.5% | 33% | 0% |
| Germany | Phones & Accessories | 16 | 2.5% | 7.5% | 0% |
| Germany | Accommodation | 57 | 2.5% | 12.5% | 3.5% |
| Germany | Car Hire | 20 | 2.5% | 7.5% | 0% |
| Germany | DIY | 15 | 2% | 9% | 0% |
| Germany | Audio & Hi-Fi | 13 | 2% | 4% | 0% |
| Germany | Flights | 26 | 1% | 10% | 11.5% |
| Poland | Clothes | 33 | 5% | 10% | 3% |
| Poland | Shoes | 15 | 4.5% | 8.5% | 26.7% |
| Poland | Personal Care & Hygiene | 14 | 4.5% | 8% | 14.3% |
| Poland | Perfume | 11 | 3.5% | 12% | 18.2% |
| Poland | Computers & Tablets | 10 | 2.5% | 10% | 40% |
| Poland | Home Appliances | 11 | 2% | 4.2% | 9.1% |
| Spain | Services and Subscriptions | 11 | 15% | 35% | 27.3% |
| Spain | Multicategory sub | 11 | 5% | 20% | 36.4% |
| Spain | Gifts | 10 | 4.5% | 7.5% | 10% |
| Spain | Personal Care & Hygiene | 23 | 4% | 10% | 21.7% |
| Spain | Clothes | 36 | 4% | 7.5% | 16.7% |
| Spain | Car Hire | 12 | 4% | 7% | 25% |
| Spain | Shoes | 18 | 3.5% | 6.7% | 0% |
| Spain | Fashion Accessories | 23 | 3.5% | 7.5% | 8.7% |
| Spain | Furniture | 17 | 3.2% | 5.5% | 35.3% |
| Spain | Accommodation | 31 | 3.2% | 15% | 38.7% |
| Spain | Home Appliances | 17 | 3% | 6% | 5.9% |
| Spain | Fitness & Running | 16 | 2.9% | 6% | 18.8% |
| Spain | Holidays and Trips | 13 | 2.5% | 5% | 23.1% |
| Spain | Flights | 15 | 1% | 5% | 33.3% |
Method
- Current cashback rates of every published merchant offering cashback on one of Europe's largest cashback platforms, in France, Germany, Spain and Poland, collected 1 November 2026. This is a snapshot taken before Black Friday 2026 (27 November 2026).
- Rates are the headline rate shown for each merchant. Medians and category figures use percentage rates; fixed-amount cashback is counted separately.
- "Boosted" means the current rate is higher than the rate the merchant returns to when its current campaign ends.
- Rate history covers the top 150 merchants in each market (by the platform's own ranking); monthly figures start in July 2026, the first full month of the platform's event log. Category rows need at least 10 merchants. Category names are as each country's site shows them.
Compiled by Happy Endpoint from publicly available merchant listings on iGraal and Shoop. Happy Endpoint is an independent data provider and is not affiliated with iGraal or Shoop.
Example records
Two merchants as they appear in the full dataset, with their latest cashback campaign events. Empty fields omitted.
cashback-rates-europe example records.json
[
{
"market": "de",
"merchant_id": "de_2385",
"name": "MediaMarkt",
"rate_value": 1.75,
"rate_type": "PERCENTAGE",
"rate_display": "1.75% Cashback auf valide Onlinebestellungen WICHTIG:. Cashback gibt es nur auf reine Onlinebestellungen, nicht auf den Kauf in stationären Märkten. Es erfolgt kein Kaufpreisrabatt. Online-Bestellungen mit Abholung in einer Filiale werden mit Cashback vergütet. Vom Cashback ausgenommen sind Handys mit Vertrag, Downloads, Fotoservice, Gebraucht-Waren-Ankauf, Geschenkkarten, Gutscheine, Guthabenkarten, der 3D-Selfie-Druck, Bücher und Hörbücher sowie Sky Pakete und DSL-Tarife. Es gibt kein Cashback auf Lieferkosten und Services wie Einbau oder Altgeräteentsorgung. Bestellungen von MediaMarkt Marketplace-Produkten (Produkte von Drittanbietern) werden nicht vergütet. Auf Artikel der Fundgrube gibt es kein Cashback. Das Cashback richtet sich an Privatkunden. Auf Bestellungen, die in Art und / oder Umfang nicht einer privaten Nutzung entsprechen, wird kein Cashback gezahlt.",
"rate_starts_at": "2026-10-18T22:00:00.999Z",
"rate_ends_at": "2035-01-01T22:59:59.999Z",
"gift_card_cashback_percent": 2.5,
"active_coupon_count": 1,
"quality_grade": "AAA",
"quality_position": 1,
"categoriesText": "Electronic Accessories",
"fetched_at": "2026-11-01T20:11:59.570Z",
"recent_cashback_events": []
},
{
"market": "de",
"merchant_id": "de_282",
"name": "eBay",
"rate_value": 1,
"rate_type": "PERCENTAGE",
"rate_display": "1% Cashback auf einen validen Einkauf über die ebay-Webseite (Desktop oder mobil) oder die eBay-App. Das maximale Cashback beträgt 30 € WICHTIG: Auf Immobilien, Immobilieninserate, Flugzeuge, Fahrzeuge, Luxusfahrzeuge, Schiffe, Edelmetallen, sonstige Luxusgüter, Gutscheine/Gutscheinkarten wird kein Cashback gezahlt. Die Kategorie Charity ist ebenfalls vom Cashback ausgeschlossen. Auf den Kauf von Gold und Münzen hingegen gibt es Cashback.",
"rate_starts_at": "2026-10-05T10:49:11.089Z",
"rate_ends_at": "2026-11-15T22:59:59Z",
"active_coupon_count": 17,
"quality_grade": "AAA",
"quality_position": 1,
"categoriesText": "Multicategory sub",
"fetched_at": "2026-11-01T20:17:06.351Z",
"recent_cashback_events": []
}
]The full dataset
European Cashback Rates
15,120 merchants, 3,902 with current cashback and 9,032 cashback campaign events.
Merchant name, website, categories, current and previous cashback rate with start and end dates, gift card cashback, active coupon count and campaign history. A repeat snapshot during Black Friday week on request.
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