Business Intelligence

Business Intelligence (BI) refers to the technologies, processes, and practices for collecting, integrating, analyzing, and presenting business data to support decision-making. BI transforms raw data into actionable insights delivered through dashboards, reports, and visualizations.

A BI stack typically includes a data warehouse (where processed data lives), a transformation layer (where metrics are defined), and a BI tool (where analysts query and visualize). Popular BI tools include Tableau, Power BI, Looker, and Metabase.

For organizations using data APIs, BI is the analytical endpoint of the data pipeline: data collected from property APIs, retail price feeds, or financial data feeds flows through ETL into a data warehouse, where BI queries produce the dashboards and reports that drive business decisions.