Deal Discovery
Definition updated April 2026
What is deal discovery?
Deal discovery is the process of identifying products currently available at a discount relative to their typical or reference price. Deal discovery tools aggregate current prices, compare them against historical prices or MSRP, and surface products where the discount exceeds a threshold.
APIs with dedicated deal endpoints - like the Klarna Ecom /deals endpoint or Kohls' /product-search with sale filters - expose currently discounted products directly, eliminating the need to independently calculate discounts from raw pricing data.
The freshness of deal data is critical - a deal that sold out an hour ago will lead to disappointed users. Real-time or near-real-time data is a hard requirement for any product in the deal discovery space.
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