Market statistics · Retail and consumer
As of 2026-11-01
Is Black Friday Really the Cheapest Time to Buy? Price History Statistics for 60 Product Categories
Price history evidence from 763 popular US products in 60 categories, from TVs, laptops and headphones to air fryers, mattresses, refrigerators and strollers: how far prices fell on Black Friday 2025 against October, and the month each product hit its lowest price of the year.
- Across all categories, the median Black Friday price was 5% below the October median.
- 22.5% of products hit their 12-month low (within 1%) during the Black Friday window.
- The median product was sold by 14 different shops over its history.
Questions this answers
- Is Black Friday the cheapest time to buy an air fryer?
- For the 13 air fryers we tracked, the median Black Friday 2025 price was 19.7% below October, and 38.5% hit their 12-month low that week. Across all 8 categories, only 22.5% of products hit their 12-month low during Black Friday.
- How much do prices drop on Black Friday?
- Across all categories, the median Black Friday price was 5% below the October median. 22.5% of products hit their 12-month low (within 1%) during the Black Friday window.
- When is the best time of year to buy headphones?
- For the 15 wireless headphones we tracked, Black Friday 2025 prices were a median 8.3% below October, and 6.7% hit their 12-month low that week. For most of them the lowest price of the year came at another time.
- Do prices go back up after Black Friday?
- Often, but not always. Of the products tracked, 13.8% hit their low in November 2025 and 9.2% in December, so prices for most products did not keep falling after Black Friday. The month with the most 12-month lows was September 2025 (16.6% of products).
Black Friday 2025 by category
| Category | Products | Median drop vs October | Black Friday was the 12-month low | Price changes per month |
|---|---|---|---|---|
| webcam | 20 | 0% | 10% | 2.6 |
| stand mixer | 20 | 22.2% | 40% | 3.2 |
| external hard drive | 19 | 0% | 36.8% | 2.5 |
| office chair | 19 | 0% | 26.3% | 2.4 |
| wifi router | 18 | 10.6% | 11.1% | 2.9 |
| digital camera | 18 | 5.1% | 11.1% | 4.3 |
| microwave | 18 | 7.4% | 11.1% | 3.3 |
| washing machine | 18 | 4.1% | 33.3% | 2.8 |
| blender | 17 | 20% | 17.6% | 3.2 |
| pressure cooker | 17 | 0% | 29.4% | 1.8 |
| standing desk | 17 | 0% | 52.9% | 0.3 |
| refrigerator | 17 | 0% | 23.5% | 1.3 |
| dishwasher | 17 | 0.2% | 5.9% | 2.7 |
| gas grill | 17 | 0% | 23.5% | 0.8 |
| pressure washer | 17 | 0% | 29.4% | 1.9 |
| soundbar | 16 | 9.7% | 18.8% | 3.1 |
| bluetooth speaker | 16 | 9.5% | 12.5% | 3.1 |
| wireless headphones | 15 | 8.3% | 6.7% | 5.9 |
| security camera | 15 | 10% | 26.7% | 3.9 |
| coffee maker | 15 | 0% | 20% | 3.3 |
| air purifier | 15 | 11.1% | 13.3% | 3.3 |
| humidifier | 15 | 0% | 13.3% | 1.6 |
| electric toothbrush | 15 | 0.9% | 33.3% | 4.4 |
| hair dryer | 15 | 0% | 20% | 2.3 |
| treadmill | 15 | 10% | 20% | 2.2 |
| printer | 14 | 4.9% | 28.6% | 3.2 |
| video doorbell | 14 | 13.7% | 28.6% | 3.8 |
| streaming device | 14 | 0% | 42.9% | 1.1 |
| electric shaver | 14 | 1.7% | 0% | 2.5 |
| mattress | 14 | 6.9% | 7.1% | 2 |
| stroller | 14 | 2% | 21.4% | 1.3 |
| air fryer | 13 | 19.7% | 38.5% | 3.4 |
| gaming mouse | 13 | 6.3% | 7.7% | 3.3 |
| drone | 13 | 10.6% | 7.7% | 2.6 |
| cordless vacuum | 13 | 3.4% | 15.4% | 3.3 |
| electric scooter | 13 | 14.9% | 15.4% | 2.8 |
| gaming console | 12 | 14.1% | 16.7% | 4.3 |
| toaster oven | 12 | 0% | 33.3% | 1.7 |
| lawn mower | 12 | 0% | 41.7% | 0.7 |
| car seat | 12 | 0% | 83.3% | 0.8 |
| fitness tracker | 11 | 12.5% | 45.5% | 1.8 |
| gaming headset | 11 | 13.9% | 9.1% | 5 |
| mechanical keyboard | 11 | 0% | 0% | 2.1 |
| robot vacuum | 10 | 16.9% | 10% | 3.5 |
| space heater | 10 | 0% | 0% | 1.4 |
| smartwatch | 9 | 17.5% | 22.2% | 3.5 |
| computer monitor | 9 | 7.5% | 0% | 2.8 |
| electric bike | 9 | 0% | 0% | 0.5 |
| wireless earbuds | 8 | 7.5% | 0% | 4.1 |
| e-reader | 8 | 17.2% | 37.5% | 2.3 |
| tablet | 7 | 8.4% | 85.7% | 3.7 |
| gaming laptop | 7 | 15.2% | 28.6% | 4.2 |
| espresso machine | 7 | 9.4% | 14.3% | 2.9 |
| portable ssd | 6 | 0.5% | 33.3% | 4.9 |
| smart speaker | 6 | 4.2% | 33.3% | 0.9 |
| chromebook | 5 | 0.3% | 40% | 3.8 |
Month each product hit its lowest price, September 2025 to August 2026
| Month | Products | Share |
|---|---|---|
| September 2025 | 127 | 16.6% |
| October 2025 | 37 | 4.8% |
| November 2025 | 105 | 13.8% |
| December 2025 | 70 | 9.2% |
| January 2026 | 26 | 3.4% |
| February 2026 | 64 | 8.4% |
| March 2026 | 59 | 7.7% |
| April 2026 | 42 | 5.5% |
| May 2026 | 41 | 5.4% |
| June 2026 | 78 | 10.2% |
| July 2026 | 57 | 7.5% |
| August 2026 | 57 | 7.5% |
Method
- The lowest advertised price across the US shops a major price-comparison service tracks, for every day on record, for 20 popular products per category. Collected 1 November 2026.
- Includes marketplace sellers such as eBay, so a lowest price can occasionally be a marketplace offer.
- Black Friday window: Monday 24 November to Cyber Monday 1 December 2025. October baseline: median daily lowest price in October 2025.
- The 12-month window is September 2025 to August 2026. Only products with a price on record before October 2025 are included (763 of 1161).
- A category is shown separately only when at least 5 of its products qualify; 65-inch TVs, laptops, 55-inch TVs and smartphones fall short and count only in the overall figures.
Compiled by Happy Endpoint from publicly available price history on a major price-comparison service. Happy Endpoint is an independent data provider.
Example records
One product and its lowest advertised price, with the shop offering it, for each day from 1 November to 14 December 2025, as held in the full dataset.
retail-price-history example records.json
[
{
"product": {
"productId": "3216399795",
"name": "Apple AirPods Pro 3",
"description": "Wireless, In-Ear, Microphone, Active Noise Cancelling, Bluetooth",
"categoryName": "Headphones",
"query": "wireless headphones"
},
"daily_lowest_price_nov_to_mid_dec_2025": [
{
"day": "2025-11-01",
"shop": "eBay",
"price": 25.99
},
{
"day": "2025-11-02",
"shop": "eBay",
"price": 25.99
},
{
"day": "2025-11-03",
"shop": "eBay",
"price": 29.99
},
{
"day": "2025-11-04",
"shop": "eBay",
"price": 29.99
},
{
"day": "2025-11-05",
"shop": "eBay",
"price": 29.99
},
{
"day": "2025-11-06",
"shop": "eBay",
"price": 29.99
},
{
"day": "2025-11-07",
"shop": "eBay",
"price": 29.99
},
{
"day": "2025-11-08",
"shop": "eBay",
"price": 29.99
},
{
"day": "2025-11-09",
"shop": "eBay",
"price": 29.99
},
{
"day": "2025-11-10",
"shop": "eBay",
"price": 29.99
},
{
"day": "2025-11-11",
"shop": "eBay",
"price": 29.99
},
{
"day": "2025-11-12",
"shop": "eBay",
"price": 29.99
},
{
"day": "2025-11-13",
"shop": "eBay",
"price": 29.99
},
{
"day": "2025-11-14",
"shop": "eBay",
"price": 29.99
},
{
"day": "2025-11-15",
"shop": "eBay",
"price": 29.99
},
{
"day": "2025-11-16",
"shop": "eBay",
"price": 29.99
},
{
"day": "2025-11-17",
"shop": "eBay",
"price": 29.99
},
{
"day": "2025-11-18",
"shop": "eBay",
"price": 29.99
},
{
"day": "2025-11-19",
"shop": "eBay",
"price": 29.99
},
{
"day": "2025-11-20",
"shop": "eBay",
"price": 29.99
},
{
"day": "2025-11-21",
"shop": "eBay",
"price": 29.99
},
{
"day": "2025-11-22",
"shop": "eBay",
"price": 29.99
},
{
"day": "2025-11-23",
"shop": "Best Buy",
"price": 182.99
},
{
"day": "2025-11-24",
"shop": "Best Buy",
"price": 182.99
},
{
"day": "2025-11-25",
"shop": "Best Buy",
"price": 182.99
},
{
"day": "2025-11-26",
"shop": "Best Buy",
"price": 182.99
},
{
"day": "2025-11-27",
"shop": "Best Buy",
"price": 182.99
},
{
"day": "2025-11-28",
"shop": "Best Buy",
"price": 182.99
},
{
"day": "2025-11-29",
"shop": "Best Buy",
"price": 182.99
},
{
"day": "2025-11-30",
"shop": "Best Buy",
"price": 182.99
},
{
"day": "2025-12-01",
"shop": "Abunda",
"price": 219.99
},
{
"day": "2025-12-02",
"shop": "StockX",
"price": 225
},
{
"day": "2025-12-03",
"shop": "eBay",
"price": 220
},
{
"day": "2025-12-04",
"shop": "StockX",
"price": 225
},
{
"day": "2025-12-05",
"shop": "BrandsMart USA",
"price": 249
},
{
"day": "2025-12-06",
"shop": "Apple from Klarna",
"price": 249
},
{
"day": "2025-12-07",
"shop": "Abunda",
"price": 229.99
},
{
"day": "2025-12-08",
"shop": "Abunda",
"price": 219.99
},
{
"day": "2025-12-09",
"shop": "B&H Photo Video Audio",
"price": 244.95
},
{
"day": "2025-12-10",
"shop": "Abunda",
"price": 219.99
},
{
"day": "2025-12-11",
"shop": "Abunda",
"price": 199
},
{
"day": "2025-12-12",
"shop": "Abunda",
"price": 199
},
{
"day": "2025-12-13",
"shop": "Abunda",
"price": 199
},
{
"day": "2025-12-14",
"shop": "Abunda",
"price": 209.99
}
]
}
]The full dataset
Retail Price History
831,836 daily lowest prices for 1161 products, some back to 2022.
The lowest advertised price and the shop offering it for every day on record, plus the shops selling each product. Larger product sets, other categories and other countries on request.
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